Argument 1

Restaurant. Hippocrene has apparently been quite successful there because it is planning to open a large outlet in a nearby city.But the Cumquat Cafe, one year after moving to its new location , has seen its volume of business drop somewhat from the previous year's. Clearly, the fomer site is a better business location, and the Cumquat Cafe has made a mistake in moving to its new address."


In this article, the writter says that the Cumquat Cafe has made a mistake in moving to the new address.In support of this argument, he points out that while Hippocrene Plumbing Supply has apparently benn quite successful by opening a wholesale outlet in the location once occupied by the Cumquat Cafe Restaurant, the Cumquat Cafe, one year after moving to its new location , has seen its volume of business drop somewhat from the previous year's. However, I do not think the argument is logiclly convincing because some of the premises on which its conclusion rests are highly questionable. Here are some reasoms why.

First of all, the argument wrongly assumes that the company Hippocrene Plumbing Supply and Cumquat Cafe Restaurant are analogous.Because they have totally different competors, it can not compare their profit directly.For instance, if the location now occupied by the Hippocrene Plumbing Supply is lack of wholesale outlet , comsumers might have no choice but comsumig at new opening wholesale outlet. However, if the location nearby is full of cafe restaurant, the Cumquat Cafe Restaurant has to compete with other rivals. In this situation, the Cumquat Cafe Restaurant does not make a mistake in moving to find a better business location where has less same business competors.

In addition, the editorial does not look at the economical condition surrounding the whole world. Perhaps, the whole world had ressesion or serious inflation in last year.Therefore, the Cumquat Cafe which has seen its volume of business drop somewhat from the previous year's does not mean having made a wrong decision. Furthemore, the Cumquat Cafe Restaurant just has business in new location in first year. Thus, it probably isn't popular there. Comparing to the past, the restaurant had more constantly comsumer than now.If the Cumquat Cafe Restaurant has some advertisement or discount this year, it might make restaurant more comsumers.

In summary, the conclusion lacks credibility because the evidence cited in the analysis dose not lend strong support to what the author claims. Even if the Cumquat Cafe Restaurant's business has drop, the writter still can not clonclue that the company has made a mistake. To strengthen the argument, the author would have to consider all other possible factors that affect the companys' business and the surrounding condition near two location.